My aim for this project was to design an identity for Alice LA. Her brand as an artist/ singer revolves heavily around vibrant colours and shapes. Her unique and quirky style influenced my final design. I feel that meeting the client face to face  helped me a lot with this project as i learned a lot about her personality.  During the process of making her word mark, I made sure that her logo reflected her bright and bubbly personality. I created a colour palette based on her current social media platforms, Facebook and Instagram.I experimented with vector shapes in Illustrator to form a design for her merchandise. I found my final design very aesthetically pleasing and I am very happy with the overall result. I used this as a background for Alice LA’s social media as well as her art work. To conclude, I feel like I have achieved a successful brand which will please her targeted audience.